7 Social Proof Secrets for conversions that you'd wish you knew earlier!
By Dipak S.
Are you looking for new ways to rev up the marketing of your product or service?
Not getting the desired ROAS from ad campaigns and tired of spending all that money on different ad platforms?
Don't worry! You are not alone, as the world of marketing has changed and continues to change with every single day. Conventional marketing ways do not bring in the results which were possible about a decade ago from now!
One of the most talked about topics of recent days is social proof. With neck throat competition in almost all of the online business niches, small things play a significant role in your conversions. Just to give you a small example, do you know that;
88% of online customers trust user reviews on a landing page as much as personal recommendations!
Yes! This is the impact which can be created just by integrating some social proof on your websites.
In this post, we talk about the top 7 social proof secrets which you should implement on your website today!
1. Reviews and testimonials
Reviews and testimonials are by far the most critical part of your landing page/website. In fact, there have been many studies which point out the fact that as high as 68% of the customers make buying decisions based on reviews.
The source of your reviews matter a lot, and simply writing a piece of text as a review does not really work in modern times.
Some of the authentic sources to work on are -
- Review websites like better business bureau, trust pilot, yelp and others
- Reviews on Google my business
- Reviews of your Facebook page
- Comments and messages from customers on various social media platforms
Make sure to integrate the best reviews you get on social media platforms as screenshots on your website.
2. PR! PR! PR!
PR has always been relevant from the time media was introduced to humans. Although social media platforms have stolen a lot of limelight from conventional media platforms, they still hold a lot of importance.
There are many ways and platforms on which you must promote your services. One of the most significant benefits of PR is that it helps in getting your business verified on social media platforms (the blue tick) which will take the belief in your brand through the roof.
Some of the ways in which you can work on PR are -
- Getting articles published in leading newspapers
- Posting guest posts on famous blogs and getting them to write on your products
- Giving interviews and participating in debates on your particular subject
- Getting maximum exposure and mentions on news websites and blogs
3. Fear of missing out
FOMO is one of the best strategies which have worked wonders for innumerable brands. Working for urgent things is part of our human nature, and the fear of missing out can make you hit that buy button for anything relevant.
The best way to accomplish that is with a countdown on your product page. You need to make sure that your audience realises that your product/service has limited access and they need to make a decision fast. Otherwise, most of the prospects would just procrastinate, and the circle will continue.
4. Social Proof pop-ups
If you asked me about the most crucial thing in this list, I would vouch for social proof pop-ups. Do you see those pop-ups saying, "Someone in France just bought the product about 2 hours ago?"
These social proof pop-ups can literally change your marketing and things to a whole new level. The game of conversion is all about playing with human psychology, and even if you think these pop-ups don't affect the buying decision directly, it has a humongous impact on the subconscious mind.
It gives a sense of relief and assurance to the customer that he/she is not alone, and a lot of people are buying the product/solution. Another important thing to remember in this case is that the pop-ups should not be the same for everyone but be customized to target the audience on the basis of location, source, duration and other factors. A good plugin/software will give you all these options for customizations.
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5. Talk using your case studies
Case studies are another effective way to convey your expertise in a domain. The best part of the case studies is that you can easily show your skills and talk about everything you know and how you leveraged that knowledge for a particular client of yours.
There are many brands in the world which are famous for their case studies and get most of the business just because of the popularity of their case studies.
- An important thing to note is to share the name of the product/service that you have served/sold, which can easily be searched on Google. Most users will check the product/service on Google and getting a positive response will skyrocket your conversions
6. Brands you have worked with!
Another way of communicating your expertise is by talking about the brands you have worked with in the past few months/years.
- A pro tip for startups who haven't worked with significant brands is to take up small free projects with known companies and then use their logo in brands you have worked with
7. Video-based content
Videos of customers talking about their experience with the products/services is a very effective strategy. Make sure to make an automated email for all customers and ask them for reviews after a particular time after the sale.
All the customers who agree on giving a video review will increase your chances of conversion. You just have to make a system which will keep working on expanding your social proof while you work on other pieces of your business!
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